A Radical Change in the Platform
Facebook has shaken up the world of content creators with an unexpected announcement: from now on, live videos (lives) from all content creators, regardless of how many followers they have, will be available on the platform for only 30 days. This change, which removes the permanence of lives as a file, is causing a stir among streamers, musicians, podcasters, and broadcasters like eRadio Global, who rely on these broadcasts to connect with their audience. How does this affect creators and what can we do about it? Keep reading!
What Does the 30-Day Limit for Facebook Lives Imply?
Previously, live videos could remain on creators' pages indefinitely, serving as a valuable archive for followers to revisit past content. However, with this new policy announced on March 27, 2025, Facebook aims to "optimize storage" and prioritize fresh content. This means that even if you have thousands or millions of followers, your live streams will automatically disappear after a month unless you take steps to preserve them.
For platforms like eRadio Global, which uses live broadcasts to transmit live shows, exclusive interviews, and music sessions, this change presents a challenge. The audience that could not watch the content in real-time now has only 30 days to enjoy it before it disappears into the digital ether.
Impact on eRadio Global and Content Creators
At eRadio Global, live sessions are a key tool for keeping our global community connected. From live sessions with DJs to talks with emerging artists, these videos not only entertain but also build a lasting relationship with our listeners. With this change, we run the risk of losing that historical archive that has been part of our digital identity.
Other creators face similar dilemmas:
- Loss of evergreen content: Tutorials, interviews, or presentations that could remain relevant months later now have an expiration date.
- Lower organic reach: If the live streams are no longer available in the long term, the chance of new followers discovering old content decreases.
- More manual work: Creators will need to download and re-upload their videos to other platforms like YouTube or the eRadio Global website to keep them accessible.
Solutions to Adapt to Change
Not everything is lost. At eRadio Global, we are already planning strategies to adapt to this new reality and ensure that our content continues to reach you. Here are some ideas that may also help you if you are a creator:
- Download your Lives: Facebook allows you to download live videos from the publishing tools section. Save them on your device or in the cloud.
- Upload to Other Platforms: Publish your live streams on YouTube, Vimeo, or the official eRadio Global website so they remain accessible indefinitely.
- Notify your Audience: Use posts and notifications to remind your followers that they only have 30 days to watch your live broadcasts.
- Create Highlights: Edit the best moments from your lives and share them as permanent posts.
We are working on integrating these solutions into our website, optimized with Odoo, so you can relive the best moments of eRadio Global without restrictions.
Conclusion: The Future of Live Shows on eRadio Global
The Facebook announcement about the 30-day limit for live streams is a reminder that social platforms are constantly evolving. At eRadio Global, we see this as an opportunity to innovate and strengthen our digital presence beyond a single social network. We invite you to follow us on our website and other platforms so you don't miss a second of our live programming.
What do you think of this change? Leave us your comments and share this news with other creators who need to stay informed. Together, we will make the voice of eRadio Global continue to resonate around the world!